FRESH APPROACH
Programs
Mobile Farmers' Market
FRESH APPROACH WORKS TO INCREASE THE ACCESSIBILITY OF HEALTHY FOOD OPTIONS THROUGH FOOD ACCESS PROGRAMS: THE MOBILE FARMERS' MARKET IS A FARMERS' MARKET ON WHEELS THAT INCREASES ACCESS TO FRESH AND LOCAL PRODUCE IN SF BAY AREA NEIGHBORHOODS, THE EAST PALO ALTO COMMUNITY FARMERS' MARKET, MATCHING NUTRITION INCENTIVES AT THE RIGHMOND CERTIFIED FARMERS' MARKET, AND FARMS TOGETHER, WHICH HELPS CREATE PURCHASING RELATIONSHIPS BETWEEN SMALL AND MID-SIZE FAMILY FARMERS AND LOCAL INSTITUTIONS SUCH AS FOOD BANKS AND SCHOOLS.GeographiesNot indicatedDatesJan 1, 2024 – Dec 31, 2024Source990No causes providedNo populations provided–$912.2KVeggieRx Food as Medicine Program
EDUCATION PROGRAMS INCLUDE THE VEGGIERX FOOD AS MEDICINE WORKSHOPS AND THE EAST PALO ALTO COMMUNITY GARDEN PROGRAM. THE VEGGIERX PROGRAM BEGAN IN 2011, REACHING NEARLY 12,000 BAY AREA RESIDENTS AND DISTRIBUTING OVER $500,000 IN "PRESCRIPTION" VOUCHERS FOR PARTICIPANTS TO SPEND ON FRUITS AND VEGETABLES AT FARMERS' MARKETS. IN 2024, FRESH APPROACH OFFERED VEGGIERX WORKSHOPS AND VOUCHERS IN FOUR COUNTIES (ALAMEDA, CONTRA COSTA, SAN MATEO, AND SANTA CLARA) IN PARTNERSHIP WITH HEALTHCARE PROVIDERS AND COMMUNITY-BASED ORGANIZATIONS. IN THE EAST PALO ALTO COMMUNITY, THE EAST PALO ALTO COMMUNITY GARDEN IS A KEY RESOURCE OFFERING URBAN AGRICULTURE INITIATIVES.GeographiesNot indicatedDatesJan 1, 2024 – Dec 31, 2024Source990No causes providedNo populations provided–$640.5KCommunity Ambassador Project
FRESH APPROACH IS COMMITTED TO STRENGTHENING COMMUNITY ENGAGEMENT, VOLUNTEERING, AND LEADERSHIP OPPORTUNITIES. THROUGH THE COMMUNITY AMBASSADOR PROJECT, 28 RESIDENTS WERE ENROLLED IN 2024 TO SUPPORT PROGRAMS BY HELPING WITH CUSTOMER SERVICE AT THE FARMERS' MARKETS, HELPING TO MANAGE THE COMPOST HUB, AND FACILITATING GROUP DISCUSSIONS AND WORKSHOPS.GeographiesNot indicatedDatesJan 1, 2024 – Dec 31, 2024Source990No causes providedNo populations provided–$25.7K
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