DOWNTOWN DEVELOPMENT CORPORATION
Programs
Program 1 [2020]
ECONOMIC DEVELOPMENT: IN SUPPORT OF THE DOWNTOWN MASTER PLAN, DDC'S CORE MISSION IS TO PROMOTE THE ECONOMIC DEVELOPMENT OF DOWNTOWN LOUISVILLE IN COLLABORATION WITH PRIVATE AND PUBLIC PARTNERS, THEREBY MAKING THE CENTRAL BUSINESS DISTRICT (CBD) A DYNAMIC ENVIRONMENT FOR BUSINESSES, VISITORS AND RESIDENTS.2020 PRESENTED UNIQUE CHALLENGES TO DOWNTOWN LOUISVILLE WITH THE SIGNIFICANT ECONOMIC AND SOCIETAL IMPACTS FROM THE COVID-19 PANDEMIC AND THE CIVIL RIGHTS PROTESTS OF THE SPRING AND SUMMER. THE PANDEMIC SHELTER IN PLACE ORDERS AND WIDESPREAD ADOPTION OF WORK-FROM-HOME BY MAJOR EMPLOYERS SHUTTERED MOST BUSINESSES AND CREATED SIGNIFICANT HARDSHIPS FOR RETAIL/RESTAURANT BUSINESSES IN THE CBD. IN RESPONSE TO THESE CHALLENGES, DDC DEVOTED SIGNIFICANT TIME AND RESOURCES TO SUPPORT OUR DOWNTOWN BUSINESSES AND STAKEHOLDERS, INCLUDING:- BUSINESS SUPPORT: DDC PLAYED A KEY ROLE DISSEMINATING INFORMATION AND PROVIDING TECHNICAL ASSISTANCE TO BUSINESSES ABOUT FINANCIAL ASSISTANCE PROGRAMS AVAILABLE FROM FEDERAL, STATE AND LOCAL GOVERNMENTS, INCLUDING PROGRAMS UNDER THE CARES ACT (PAYROLL PROTECTION PROGRAM, ECONOMIC INJURY DISASTER LOANS (EIDL), EMPLOYER TAX CREDITS), KENTUCKY'S FOOD AND BEVERAGE RELIEF FUND FOR RESTAURANTS, AND METRO LOUISVILLE'S COVID-19 RELIEF GRANTS AND LOANS. - THE BOURBON DISTRICT: CONTINUED SUPPORT AND PROMOTION OF THE DISTRICT, PARTICULARY WHEN THE DISTILLERY ATTRACTIONS BEGAN REOPENING AFTER THE SHELTER IN PLACE ORDERS WERE LIFTED. THIS INCLUDED INSTALLATION OF ENHANCED STREETSCAPE FEATURES FOR THE DISTRICT, INCLUDING NEW POLE BANNERS AND PEDESTRIAN WAYFINDING SIGNAGE TO HELP GUESTS AND VISITORS NAVIGATE THE DISTRICT.- CONSTRUCTION COORDINATION: METRO LOUISVILLE TOOK ADVANTAGE OF THE REDUCED VEHICLE AND PEDESTRIAN TRAFFIC DOWNTOWN DURING THE SUMMER OF 2020 TO ACCELERATE WORK IN THE RIGHT OF WAY INCLUDING PAVING PROJECTS AND INSTALLATION OF A SECOND CONDUIT NETWORK FOR LG&E. DDC HELPED COORDINATE THESE ACTIVITEIS WITH ABUTTING PROPERTY OWNERS AND PROVIDED INFORMATION TO THE PUBLIC ABOUT DISRUPTIONS IN THE ROW CAUSED BY THESE ACTIVITIES.- HOMELESSNESS AND PANHANDLING ENGAGEMENT: ONE OF THE TRAGIC CONSEQUENCES OF THE PANDEMIC WAS A SIGNIFICANT INCREASE IN THE NUMBER OF PEOPLE EXPERIENCING HOMELESSNESS THROUGHOUT METRO LOUISVILLE. DDC REMAINED ENGAGED WITH OUR PUBLIC, NON-PROFIT AND PRIVATE PARTNERS TO DEVELOP NEW STRATEGIES TO ADDRESS THE COMPLEX ISSUES SURROUNDING HOMELESSNESS AND PANHANDLING IN THE URBAN CORE, PARTICULARLY IN SUPPORT OF THE CDC'S GUIDANCE ON HOMELESSNESS DURING THE PANDEMIC. - MASTER PLANNING: DDC WAS A KEY PARTNER IN CONTINUED DEVELOPMENT OF TWO NEW MASTER PLANS IMPACTING DOWNTOWN LOUISVILLE. THE BROADWAY MASTER PLAN IS IN THE MIDDLE OF THE PROCESS TO RE-ENVISION AND REVITALIZE THE ENTIRE BROADWAY CORRIDOR, AND THE EAST URBAN CORE MASTER PLAN WAS COMPLETED, FOCUSING ON THE LONG-TERM SUCCESS OF THE EDGE NEIGHBORHOODS OF BUTCHERTOWN AND PHOENIX HILL. - DEVELOPMENT FACILITATION: DDC IS THE PRIMARY SOURCE OF MARKET AND DEMOGRAPHIC RESEARCH DATA WHICH HELPS DEVELOPERS MAKE SOUND INVESTMENT DECISIONS IN THE CBD AND EDGE NEIGHBORHOODS. WHILE ECONOMIC ACTIVITY SLOWED DURING THE PANDEMIC, A NUMBER OF SIGNIFICANT DEVELOPMENT PROJECTS CONTINUED WITHOUT PAUSE. DDC ALSO MANAGES THE DOWNTOWN HOUSING ASSISTANCE (DHA) AND THE DOWNTOWN COMMERCIAL LOAN FUND (DCLF), WHICH PROVIDE CRITICAL GAP FINANCING FOR DEVELOPMENT PROJECTS IN DOWNTOWN AND ITS CORE NEIGHBORHOODS.- PROFESSIONAL COLLABORATION: DDC WORKS CLOSELY WITH MANY PARTNERS TO SHARE BEST PRACTICES AND SEEK UNIQUE SOLUTIONS TO THE COMPLEX ISSUES ENCOUNTERED BY DOWNTOWNS ACROSS THE NATION. THIS INCLUDES FOSTERING DEEP RELATIONSHIPS WITH ORGANIZATIONS SUCH AS LOUISVILLE FORWARD, METRO GOVERNMENT'S OFFICE OF RESILIENCE AND COMMUNITY SERVICES, GREATER LOUISVILLE INC. (GLI), LOUISVILLE TOURISM, LEADERSHIP LOUISVILLE, THE KENTUCKY DERBY FESTIVAL, THE INTERNATIONAL DOWNTOWN ASSOCATION (IDA), THE HEALTH ENTERPRISE NETWORK (HEN), THE NATIONAL MAIN STREET ASSOCIATION, THE URBAN LAND INSTITITUE, THE INTERNATIONAL COUNCIL OF SHOPPING CENTERS (ICSC), THE CONGRESS FOR THE NEW URBANISM (CNU), THE KENTUCKY CHAMBER, VENTURE CONNECTORS, AND MANY OTHERS. - 2020 GRANTS/ALLOCATIONS TO OTHERS: $10,000 IN SUPPORT OF THE CONNECTIVITY STUDY BETWEEN DOWNTOWN AND THE LYNN FAMILIY SOCCER STADIUM AS PART OF THE EAST URBAN CORE MASTER PLAN AND $3,125 TO GLI IN SUPPORT OF THE COMMUNITY MARKETING INITIATIVE.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$269.8KProgram 2 [2020]
SUPPORT SERVICES: SERVING AS AN HONEST BROKER FOR DOWNTOWN, DDC SUPPORTS A VARIETY OF PROJECTS IN COLLABORATION WITH LOCAL AND STATE GOVERNMENT AS WELL AS PRIVATE SECTOR PARTNERS. ADDITIONALLY, DDC PROVIDES FISCAL SUPPORT TO A VARIETY OF NON-PROFITS AND DOWNTOWN ORGANIZATIONS TO FACILITATE UNIQUE EVENTS AND PROGRAMS THROUGHOUT THE CBD.- BUSINESS IMPROVEMENT DISTRICT (BID) MANAGEMENT: THROUGH AN AGREEMENT WITH THE LOUISVILLE DOWNTOWN MANAGEMENT DISTRICT (LDMD), DDC ADMINISTERS AND OPERATES THE DOWNTOWN LOUISVILLE BID WHICH PROVIDES SERVICES SUPPLEMENTAL TO THOSE PROVIDED BY LOUISVILLE METRO WITHIN THE BOUNDARIES OF THE DISTRICT. ROUTINELY, THESE SERVICES INCLUDE DAILY CLEANING OF THE DOWNTOWN RIGHT OF WAY, SAFETY AND HOSPITALITY PATROLS, GRAFFITI ABATEMENT, BEAUTIFICATION PROGRAMS AND PUBLIC ART PROJECTS. THE EVENTS OF 2020 BROUGHT UNIQUE CHALLENGES WITHIN THE BID. IN ADDITION TO CONTINUING STANDARD SERVICES, THE BID WAS VERY ACTIVE IN CLEAN-UP EFFORTS FOLLOWING PROTESTS AND SPORATIC VANDALISM DOWNTOWN. IN RESPONSE TO THE PANDEMIC, SOME BID SERVICE PIVOTED TO SUPPORTING PUBLIC HEALTH, INCLUDING SANITIZING FREQUENTLY TOUCHED SURFACES THOUGHOUT THE BID. THE BID ALSO EXPERIENCED A DRAMATIC INCREASE IN BIOHAZARD CLEAN-UPS WITH THE INCREASE IN THE DOWNTOWN HOMELESS POPULATION DURING THE PANDEMIC.- JCTC SAFETY SERVICES: THROUGH AN AGREEMENT WITH THE JEFFERSON COMMUNITY AND TECHNICAL COLLEGE (JCTC), DDC PROVIDED AMBASSADOR SAFETY PATROLS FOR THE COLLEGE'S STUDENTS, WORKERS AND GUESTS.- FISCAL SUPPORT: THROUGHOUT THE YEAR, DDC PROVIDED OPERATIONAL AND ADMINISTRATIVE SUPPORT FOR A NUMBER OF ORGANIZATIONS ACTIVE IN DOWNTOWN LOUISVILLE, INCLUDING THE ANNUAL VETERANS' DAY PARADE, THE SOUTH FOURTH STREET DISTRICT ASSOCIATION AND THE LOUISVILLE DOWNTOWN RESIDENTS' ASSOCIATION. DDC WAS ALSO ACTIVE IN THE PRESERVATION OF THE HISTORIC DERBY CLOCK PENDING IDENTIFICATION OF A NEW LOCATION FOR THE LANDMARK ARTWORK.- 2020 GRANTS/ALLOCATIONS TO OTHERS: $23,000 IN SUPPORT OF LOUISVILLE'S VETERANS' DAY PARADE AND $549 IN SUPPORT OF THE LOUISVILLE DOWNTOWN RESIDENTS' ASSOCIATION.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$363KProgram 3 [2020]
MAREKETING, COMMUNICATIONS AND EVENTS: A VITAL ROLE OF DDC IS TO PROMOTE THE VITALITY OF DOWNTOWN LOUISVILLE THROUGH EFFECTIVE MARKETING OF DOWNTOWN ATTRACTIONS AND EVENTS, OFTEN IN PARTNERSHIP WITH LOUISVILLE TOURISM, METRO GOVERNMENT AND MANY GENEROUS COMMUNITY SPONSORS.- DOWNTOWN EVENTS: DUE TO HEALTH AND SAFETY CONCERNS, THE COVID-19 PANDEMIC SHUT DOWN OR SEVERELY CURTAILED MOST FESTIVALS AND EVENTS ACROSS METRO LOUISVILLE, INCLUDING THE DIFFICULT DECISION TO POSTPONE DDC'S SIGNATURE "DIA DE MUERTOS" (DAY OF THE DEAD) CELEBRATION UNTIL 2021. IN SUPPORT OF OUR RESTAURANTS, DDC ADVOCATED WITH LOUISVILLE METRO AND THE KENTUCKY TRANSPORTATION CABINET (KYTC) TO LOOSEN STREET AND LANE CLOSURE REQUIREMENTS TO ALLOW MORE OUTDOOR ACTIVITIES AND SEATING IN THE PUBLIC RIGHT OF WAY DURING THE PANDEMIC.- DOWNTOWN COMMUNICATIONS: THROUGHOUT THE SPRING AND SUMMER OF 2020, DDC WORKED CLOSELY WITH LOUISVILLE METRO AND OUR STAKEHOLDERS TO COMMUNICATE INFORMATION ABOUT DISRUPTIONS IN DOWNTOWN DURING THE CIVIL RIGHTS PROTESTS. DDC ALSO PROMOTED PUBLIC HEALTH AND SAFETY MESSAGING THROUGH A VARIETY OF CHANNELS, INCLUDING POSTING PSA ANNOUNCEMENTS ON DDC'S DIGITAL KIOSK NETWORK IN THE HEART OF DOWNTOWN.- DOWNTOWN MARKETING: AS COVID-19 RESTRICTIONS BEGAN TO LIFT IN THE LATTER HALF OF THE YEAR, DDC WORKED CLOSELY WITH LOUISVILLE METRO, LOUISVILLE TOURISM AND GLI TO DEVELOP A COORDINATED MARKETING CAMPAIGN TO PROMOTE DOWNTOWN AND TO ENCOURAGE WORKERS AND GUESTS TO RETURN. DDC PRODUCED THE FIRST HALF OF THE CAMPAIGN, BRANDED "DOWNTOWN STRONG" WHICH WAS SCHEDULED TO LAUNCH IN EARLY 2021. DDC ALSO CONTINUED ITS SUPPORT OF, AND PARTICIPATION IN THE COMMUNITY MARKETING PROJECT WHICH IS A WORKING GROUP OF KEY PARTNERS TO PROMOTE LOUISVILLE TO A REGIONAL AND NATIONAL AUDIENCE.- 2020 GRANTS/ALLOCATIONS TO OTHERS: $2,100 IN SUPPORT OF THE SOUTH FOURTH STREET DISTRICT ASSOCIATIONS SOCIAL MEDIA INITIATIVE AND $420 TO PROMOTE DOWNTOWN LIVING TO RESIDENTS AND WORKERS.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$158.1K
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