NATIONAL LUTHERAN CHOIR CORP
Programs
National Lutheran Choir Concerts
THE NATIONAL LUTHERAN CHOIR (NLC) SERVED A TOTAL OF 3,449 PEOPLE AT IN-PERSON CONCERTS, APPROXIMATELY 80% OF ITS PRE-COVID NUMBERS. NOTABLE ARTISTIC ACCOMPLISHMENTS INCLUDED A STUDIO RECORDING OF "LAMENT OF THE EARTH AND A LIVE BROADCAST OF OUR SPRING CONCERT ON MINNESOTA PUBLIC RADIO. EFFORTS TO MONETIZE THE ORGANIZATION'S DIGITAL OFFERINGS CONTINUED WITH THE VIRTUAL SUBSCRIPTION PROGRAM GENERATING REVENUE IN EXCESS OF $5,000. NLC'S YOUTUBE CHANNEL ACCUMULATED 151,103 VIEWS AND ADDED 1,300 NEW SUBSCRIBERS. FINALLY, NLC CONDUCTED A SUCCESSFUL NATIONAL SEARCH FOR ITS NEXT GENERATION OF ARTISTIC LEADERSHIP AND AFTER A RIGOROUS PROCESS INVOLVING 63 APPLICANTS, APPOINTED DR. JENNAYA ROBISON AS ARTISTIC DIRECTOR UPON THE RETIREMENT OF DAVID CHERWIEN, WHO SERVED FOR 21 YEARS.GeographiesNot indicatedDatesJul 1, 2022 – Jun 30, 2023Source990No causes providedNo populations provided–$441.9K
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