STRATEGIC COMMUNICATIONS & MEDIA RELATIONS: IDENFIYING AND PROACTIVELY COMMUNICATING PROVEN, EFFECTIVE MESSAGES THAT ENCOURAGE PEOPLE TO SUPPORT ISRAEL AND POLICIES THAT WILL MAKE ISRAEL SAFER. USING SOPHISCATED PUBLIC OPINION RESEARCH TO IDENTIFY MESSAGES, THEMES AND VISUALS THAT WILL BRING SUPPORT TO KEY POLICIES, THE ISRAEL PROJECT HAS TRAINED THOUSANDS OF INFLUENTIAL POLICY LEADERS, OPINION ELITES AND SPOKESPEOPLE TO HELP STRENGTHEN ISRAEL'S IMAGE IN INTERNATIONAL MEDIA. THE ORGANIZATION HAS CONDUCTED OUTREACH AND EDUCATION TO IMPROVE U.S. UNDERSTANDING OF THE VITAL NATURE OF A STRONG RELATIONSHIP BETWEEN ISRAEL AND OTHER COUNTRIES.