Crayon Collection Inc
Programs
Program 1 [2018]
Crayon Recycling Program - the crayon recycling program provides a sustainable environmental solution to restaurants and hotels that offer free crayons to children when they dine. Instead of throwing these crayons away after each meal, often after a single use, we establish a collection process for each location and ensure these gently used crayons are instead donated to a local school in need. Under this model, Crayon Collection acts as the liaison between impoverished schools and a local collection partner; we train restaurants, hotels, and community partners on how to collect gently used crayons. We then identify and partner with schools in need. From there, we connect restaurants and businesses to their local in-need schools. We then monitor the process and ensure the gently used crayons are (con Sch O) appropriately reallocated on a monthly basis. The process is highly localized and yet supported nationally by Crayon Collection in order to create sustainable community relationships between our collection partners and our Head Start Centers & Title 1 school classrooms. To date our impact has been significant. In 2018: We achieved 18% growth in collection efforts over 2017 resulting in 4.8 million crayons doanted in 2018 serving 387,000 school children nation-wide Since 2009 (Founder Sheila Morovati operated the program on her own before Crayon Collection was officially formed as a nonprofit organization in 2013), we have achieved the following:1) Redirected over 15.6 million crayons from landfill and donated to school partners since our inception.2) Served nearly 1.8 million children as crayon recipients 3) Over 1,500 title 1 elementary schools have been connected with a restaurant collection site nationwide4) Over 10,000 head start centers are currently receiving crayons with a significant increase anticipated in 2019- as we have established a formal partnership with region 9 head start, a district that receives over $1billion in federal funding to support over 200 agencies and 130,000 children. Expanding our reach through partnerships and media: Also in 2018, we were able to set a Guinness World Record as we donated 1,009,500 crayons to 700 plus teachers at LAUSD. We used the opportunity to set the Guinness record to gain publicity so that people around the country could participate and serve their community in a similar way. In order to maximize our reach and scope of service, we have invested significant resources in publicizing the program across local and national TV stations as well as print/digital media outlets to bolster widespread awareness for our efforts and encourage support both through donations and collection networks. To date we have attracted attention from national media outlets that includes Good Morning America, the Huffington Post, Buzzfeed and the Weather Channel as well as local news affiliates that include KPCC, ABC, CBS, NBC, and FOX. We have attracted attention from national print publications like People, Parents and Redbook Magazine. Our most exciting news for 2018 was the ever growing partnership with Penguin Random House Publishing & Penguin Young Readers as we approach large scale national restaurant chains. The publisher has offerred to donate the rights to the marketing assets of the beloved crayon characters from "The Day The Crayons Quit and "The Day The Crayons Came Home," publications with over 4M copies in print and a notable 300+ weeks on the New York Time's Best Sellers List. The growth of the crayon recycling program has largely been supported by part-time staff and a small team of volunteers who have devoted over 4,000 hours to this program since inception. Thanks to Penguin, we will be sending 3,000 customized crayon collection boxes to participating restaurants. These boxes include the marketing assets of the crayon characters to teach kid diners about recycling crayons. With new marketing assets in place, including educational placemats, children will be the ones to donate the crayons they receive at the restaurant making the process even more impactful as they change their habits from wasting new crayons to donating them instead.GeographiesNot indicatedDatesJan 1, 2018 – Dec 31, 2018Source990No causes providedNo populations provided–$66.6KProgram 2 [2018]
Arts in Education Program- Crayon Collection seeks to infuse art education in schools around the nation. We do this by investing significant resources in our Arts in Education program, which is a two-fold program supporting the Artist Inspired Education Series and the Artist Rotation initiative. Our Arts in Education Program is designed to supplement the free crayons we donate to Head Start Centers and Title 1 elementary schools and ensure access to free, standards-based, best in class art education resources for our classroom partners.The Artist Inspired Education Series engages local artists in developing instructional strategies that are uniquely (con Sch O) designed for children working with our reallocated crayons, while complying with national and state standards for the visual arts. These resources take crayons to another level beyond simple coloring; in fact our artists design and develop interesting projects utilizing these gently used crayons to support learning, creative expression, and intellectual development. This artistic mentoring process adds a deeper level to art education using a valuable and relatable resource, crayons, that would otherwise have been thrown away. We formally launched the Artist Inspired Education Series on National Crayon Day in March of 2017 with a newly designed digital booklet that is easy to download at www.crayoncollection.org. We have a formal partnership with the Region 9 Head Start Association, which has not only given us access to their classrooms so that we could teach our program to their students but through this partnership the teachers have supported us by applying new artist project ideas to early learning Head Start Standards. With the new standards in place, we were able to extend our Art Education projects into approximately 10,000 more classrooms in 2018. The Artist Rotation Initiative engages highly qualified US-based artists and cultural ambassadors from a variety of backgrounds to visit our classrooms and offer children access to a diverse range of art expression. Our volunteer artists rotate classrooms every few months. This initiative allows for artists to volunteer their time in a meaningful and measurable way that connects students with professional artists where they would otherwise have no art education due to lack of public funding.Our Arts in Education resources are available at no cost to educators through our website, but funding for development of the curriculum and the artist rotation program is provided for through our general operating expenses. In addition to the work provided by the volunteer artists mentioned above, work has also been provided by graduate students at Loyola Marymount University, who have devoted 200 hours to this program. Our latest artist conceived projects are made to fit within the common core curriculum thanks to volunteer teachers at Head Start and LAUSD. They spent over 300 hours to make the Crayon Recycling Program and Art Education Program standards compliant in 2018. Our newest board member, Suzanne Hudson, a professor of art history at the USC Roski school of art and design has already added 14 new artists to our roster. These artists have agreed to offer us more of these deep learning art projects using crayons as the main tool. Los Angeles schools will also benefit by having the artists visit classrooms locally to teach the students. Their project ideas will be available on our website so that all schools may have free access to the new lesson plans.GeographiesNot indicatedDatesJan 1, 2018 – Dec 31, 2018Source990No causes providedNo populations provided–$42.9KProgram 3 [2018]
Color Kindness Program- while our partnerships with national restaurant and hotel chains offer tremendous impact and scale, allowing us to save millions of crayons from landfills each year, we also believe in a grass-roots collection model that engages families, children, and communities in environmentalism as well as philanthropy and empathy. The elegance of the Crayon Collection model lies in its simplicity as anyone can begin a collection through their local school, library, neighborhood girl scouts/boy scouts club, or faith community and ensure these lightly loved crayons reach the hands of teachers and students in their local school district. In 2017 we added an additional step to this process of collecting crayons. We ask children to sort, and then re-pack the crayons they collect and write a note of (con Sch O) kindness to go with the crayons. In 2018 we began the Playdates with a Purpose where children can come to our headquarters in Santa Monica, CA and spend time with their friends in a very fun way to support other children around the country who are in need of crayons with a loving note. The Color Kindness Program is a volunteer opportunity for anyone age 4 and up seeking a meaningful opportunity to support their community. Soon we plan to have Color Kindness Kits so that families not close to Santa Monica can do this within their community as well. Birthday parties have been also created with the Color Kindness Program as the central activity.The children then spend time writing notes of kindness and filling the pouches with gently used crayons so that the child receiving this pouch of crayons can experience a sense of connection with the child who had spent so much time and energy putting it all together. Many times, the child receiving the crayons is experiencing his/her first batch of crayons, and their sense of ownership is made possible by these individual packs of crayons. The schools that receive these crayons are also informed of the arts in education program that is downloadable on our website.GeographiesNot indicatedDatesJan 1, 2018 – Dec 31, 2018Source990No causes providedNo populations provided–$27.9K
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