DESTINATION MARKETING INCLUDED $890,723 OF ADVERTISEMENTS PLACED IN VARIOUS MEDIA OUTLETS IN FY23 PROMOTING FREDERICK COUNTY AS A VISITOR DESTINATION GENERATING REQUESTS FOR 14,603 VISITOR INFORMATION PACKETS TO BE MAILED; $84,126 WAS SPENT ON GENERAL MARKETING, MEETINGS, CONFERENCES, TRADE SHOWS, AND MARKET RESEARCH TO INCREASE AWARENESS AND VISITATION; AND $110,912 TO OPERATE THE VISITFREDERICK.ORG WEBSITE AND ASSOCIATED DATABASES. IN 2022, $518.4 MILLION WAS SPENT IN FREDERICK COUNTY BY VISITORS.
Geographies
Not indicated
Dates
Jul 1, 2022 – Jun 30, 2023
Source
990
No causes provided
No populations provided
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Destination Development Support
DESTINATION DEVELOPMENT EXPENDITURES TOTALED $286,277 INCLUDING SUPPORT OF THE FREDERICK HISTORIC CONSORTIUM AND THE HEART OF THE CIVIL WAR HERITAGE AREA.
Geographies
Not indicated
Dates
Jul 1, 2022 – Jun 30, 2023
Source
990
No causes provided
No populations provided
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Visitor Services and Center Operations
VISITOR SERVICES INCLUDING OPERATION OF THE FREDERICK VISITOR CENTER, PRODUCING BROCHURES AND A VISITOR GUIDE. IN FY23 THE FREDERICK VISITOR CENTER HOSTED 19,229 VISITORS. VISITORS CAME FROM 50 STATES AND 44 INTERNATIONAL COUNTRIES.