HARRIS POLL OOH CONSUMER INSIGHTS & INTENT STUDIES: THE FIRST STUDY REVEALED HOW OOH DRIVES GIFT PURCHASES DURING SPRING HOLIDAYS. THE SECOND STUDY SHOWCASED THE VALUE OF OOH WITH BACK-TO-SCHOOL SHOPPING. THE THIRD STUDY FOCUSED ON HOLIDAY AND TRAVEL.COMSCORE ONLINE ACTIVATION STUDY: THE STUDY FOUND ONLINE ACTIONS INCREASED SIGNIFICANTLY AFTER CONSUMERS NOTICED OOH ADS.
DatesFeb 1, 2021 – Jan 31, 2022