POWER TO DECIDE
Programs
Bedside Digital Health Resources
DIGITAL PROGRAMS: BEDSIDER.ORG IS AN EVIDENCE-BASED DIGITAL PLATFORM THAT OFFERS MEDICALLY ACCURATE, RELEVANT, AND RESONANT INFORMATION ON SEX, SEXUAL HEALTH, AND BIRTH CONTROL. FOR OVER 12 YEARS, BEDSIDER HAS SUPPORTED 67 MILLION USERS IN MAKING AUTONOMOUS, FULLY INFORMED CHOICES ABOUT THEIR SEXUAL AND REPRODUCTIVE HEALTH. BEDSIDER REACHES NEARLY 3 MILLION UNIQUE USERS EACH YEAR, AND HAS BECOME THE NATION'S GO-TO RESOURCE ON BIRTH CONTROL.BEDSIDER PROVIDES CONTENT THAT IS INDEPENDENT, HONEST, UNBIASED, AND ACCURATE- IN A VOICE THAT RESONATES WITH YOUNG PEOPLE. BEDSIDER IS AVAILABLE IN ENGLISH AND SPANISH, AND ALL CONTENT IS VETTED BY MEDICAL PROFESSIONALS. BEDSIDER IS BASED ON EXTENSIVE RESEARCH AND A DEEP UNDERSTANDING OF OUR TARGET AUDIENCE (PEOPLE AGED 18-29) AS WELL AS OUR IN-HOUSE EXPERTISE IN REPRODUCTIVE HEALTH, HEALTH BEHAVIOR CHANGE, HEALTH EDUCATION AND HEALTH COMMUNICATIONS. BEDSIDER PROVIDERS IS A DIGITAL PLATFORM THAT SERVES AS A COMPANION SITE TO BEDSIDER AND ALLOWS POWER TO DECIDE THE ABILITY TO REACH AND ENGAGE WITH PROVIDER AUDIENCES. THIS PLATFORM OFFERS HIGH-QUALITY, EVIDENCE-INFORMED SEXUAL AND REPRODUCTIVE HEALTH CARE IN SUPPORT OF PEOPLE'S REPRODUCTIVE WELL-BEING GOALS. WE EVALUATE, DISSEMINATE, AND DEVELOP BEDSIDER CLINIC MATERIALS AND TOOLS IN ENGLISH, SPANISH AND OTHER LANGUAGES. ABORTIONFINDER.ORG, MAKES THE PROCESS OF WHERE AND HOW TO GET AN ABORTION EASIER. TO THAT END, THE PLATFORM IS AN EASY-TO-USE SEARCH TOOL BUILT ON A DATABASE OF NEARLY 800 ABORTION PROVIDERS ACROSS THE COUNTRY, AS WELL AS ABORTION FUNDS, PRACTICAL SUPPORT ORGANIZATIONS, AND OTHER RESOURCES TO SUPPORT ABORTION SEEKERS. OUR DATABASE IS REGULARLY VERIFIED AND UPDATED BY STAFF AT PTD. OUR STATE-BY-STATE GUIDE WAS DEVELOPED TO PROVIDE INFORMATION ABOUT WHAT TO EXPECT IN EACH STATE. ABORTIONFINDER.ORG IS AVAILABLE IN BOTH ENGLISH AND SPANISH, AND VIA TEXT MESSAGE SERVICES. ABORTIONFINDER.ORG HAD NEARLY 4.2 MILLION VISITS IN 2024. UTILIZING THE SAME DATABASE, THE NAVIGATE PLATFORM-A CENTRALIZED DIGITAL TOOL FOR PATIENT NAVIGATORS ACROSS ORGANIZATIONS TO USE FOR MAKING REFERRALS AND CONNECTING WITH OTHER PATIENT NAVIGATORS. THE GOALS OF NAVIGATE ARE TO HELP PATIENT NAVIGATORS REMOVE THE BARRIERS ABORTION SEEKERS EXPERIENCE, TO EMPOWER NAVIGATORS TO HELP ABORTION SEEKERS QUICKLY AND EFFECTIVELY GET THE CARE AND SUPPORT THEY NEED, AND TO PROVIDE A SECURE, SHARED COMMUNITY SPACE THAT CAN FACILITATE IMPROVED CARE COORDINATION ACROSS ORGANIZATIONS.POWERTODECIDE.ORG WELCOMED NEARLY ONE MILLION VISITORS IN 2023. THE WEBSITE SERVES AS A CLEARINGHOUSE OF INFORMATION ON THE ORGANIZATIONS AND ITS MYRIAD INITIATIVES, PROVIDES CLEAR AND ACTIONABLE RESEARCH, PROVIDES THE LATEST RELEVANT INFORMATION ON POLICY, AND PROVIDES WAYS INDIVIDUALS CAN BE INVOLVED IN IMPROVING REPRODUCTIVE WELL-BEING FOR ALL. THE RIGHT TIME INITIATIVE IS THE ONLY EFFORT OF ITS KIND THAT FOCUSES ON IMPROVING ACCESS TO CONTRACEPTIVE SERVICES TO THOSE MOST IN NEED WITH SPECIAL ATTENTION TO ELIMINATING HEALTH INEQUITIES BY REDUCING COST, ACCESS, AND KNOWLEDGE BARRIERS. THROUGH A NETWORK OF AFFILIATED HEALTH CENTERS AND A ROBUST COMMUNICATIONS EFFORT, THE RIGHT TIME MAKES ALL METHODS OF CONTRACEPTION AVAILABLE AT LOW OR NO-COST TO ALL THOSE WHO NEED THEM. THE INITIATIVE EMPOWERS INDIVIDUALS IN MISSOURI TO TAKE CONTROL OF THEIR OWN HEALTH BY IMPROVING INFORMATION ABOUT, AND REMOVING BARRIERS TO, QUALITY CONTRACEPTIVE SERVICES. TO DATE, THE INITIATIVE HAS PROVIDED QUALITY CONTRACEPTIVE SERVICES TO MORE THAN 60,000 PEOPLE. THE RIGHT TIME IS SUPPORTED BY A LARGE COMMUNICATIONS CAMPAIGN THAT IS LED BY POWER TO DECIDE AND INCLUDES A WEBSITE THAT WELCOMES ABOUT 45,000 MISSOURI VISITORS EACH YEAR, A LARGE DIGITAL ADVERTISING CAMPAIGN, AND MARKETING MATERIALS FOR HEALTH CENTERS AND SUPPORTING ORGANIZATIONS.LAUNCHED IN JULY 2022, ARKANSASBIRTHCONTROL.ORG, HAS WELCOMED 440,000 VISITS IN ITS FIRST THREE YEARS AND HAS REACHED MORE THAN ONE MILLION YOUNG PEOPLE IN ARKANSAS THROUGH DIGITAL ADVERTISING MESSAGES. WITH INPUT FROM YOUNG PEOPLE IN ARKANSAS, THE WEBSITE INCLUDES AUTHORITATIVE, ACCESSIBLE, AND DETAILED INFORMATION ON BIRTH CONTROL METHODS, AN ONLINE TOOL THAT ALLOWS USERS TO COMPARE DIFFERENT METHODS SIDE-BY-SIDE, A COMPREHENSIVE DATABASE OF HEALTH CENTERS ACROSS THE STATE, ANSWERS TO FREQUENTLY ASKED QUESTIONS FROM YOUNG PEOPLE ABOUT CONTRACEPTION, AND A SERIES OF ARTICLES ON TOPICS OF PARTICULAR INTEREST TO YOUNG PEOPLE IN ARKANSAS.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$6.2MReproductive Well-Being Framework
SYSTEMS AND PRACTICES: ADVANCING REPRODUCTIVE WELL-BEING: REPRODUCTIVE WELL-BEING (RWB) IS CENTERED AROUND THE IDEA THAT ALL PEOPLE HAVE EQUITABLE ACCESS TO THE INFORMATION, SERVICES, SYSTEMS, AND SUPPORT NEEDED TO HAVE CONTROL OVER THEIR BODIES, AND TO MAKE THEIR OWN DECISIONS RELATED TO SEXUALITY AND REPRODUCTION THROUGHOUT THEIR LIVES. IT IS THIS CULMINATION OF EXTENSIVE RESEARCH AND IN-DEPTH INTERVIEWS WITH MORE THAN 300 STAKEHOLDERS, EXPERTS, AND PROVIDERS IN REPRODUCTIVE HEALTH, RIGHTS, AND JUSTICE THAT LAID THE FOUNDATION FOR THE RWB FRAMEWORK. THIS NATIONAL BLUEPRINT FOR ACTION SEEKS THROUGH COLLABORATION TO DESIGN SYSTEMS TO SUPPORT AND HELP INDIVIDUALS ACHIEVE THEIR REPRODUCTIVE WELL-BEING GOALS. SINCE 2021, POWER TO DECIDE HAS DEEPENED ITS ENGAGEMENT WORKING DIRECTLY WITH COMMUNITIES TO GUIDE THE IMPLEMENTATION OF THE RWB FRAMEWORK. ADOPTING A COMMUNITY CENTRIC APPROACH, POWER TO DECIDE ACTIVELY SUPPORTS COMMUNITY ACTIVATION AND ENGAGEMENT STRATEGIES THAT ARE CRITICAL TO ADDRESSING BARRIERS TO REPRODUCTIVE WELL-BEING THROUGH SHARED LEARNING COLLABORATIVES. THIS SHARED LEARNING COLLABORATIVE (SLC) MODEL SEEKS TO 1) CREATE A LOCALIZED APPROACH; 2) ENHANCE ACCESS TO INFORMATION AND SERVICES; 3) CENTER COMMUNITY EMPOWERMENT; 4) MEASURE IMPACT; AND 5) BUILD SUSTAINABLE CHANGE. THE CONTRACEPTIVE EQUITY INITIATIVE, LAUNCHED IN 2021, OFFERS ONE EXAMPLE OF THIS SLC MODEL. IN THIS INITIATIVE, WE AIM TO ADDRESS BIRTH CONTROL ACCESS BARRIERS BY EXPANDING RESEARCH EFFORTS TO ELUCIDATE AND FURTHER DESCRIBE THE NATURE OF THESE BARRIERS AND FURTHER DEFINE THE PREFERENCE OF PEOPLE AND COMMUNITIES REGARDING CONTRACEPTIVE ACCESS. THIS PROJECT ALSO SEEKS TO BOLSTER POLICY EFFORTS REGARDING CONTRACEPTIVE ACCESS AND CONVENE LEADERS FROM STATE AND REGIONAL CONTRACEPTIVE ACCESS PROJECTS TO FOSTER SHARED LEARNING, SYNERGY, AND EFFICIENCY AMONG THESE INITIATIVES. THE THREE CORE ASPECTS OF THIS EFFORT INCLUDE: EXPANDING RESEARCH EFFORTS RELATED TO CONTRACEPTIVE ACCESS; BOLSTER POLICY EFFORTS TO SUPPORT CONTRACEPTIVE ACCESS; AND CONVENING A SHARED LEARNING COLLABORATIVE OF REGIONAL & STATE-BASED CONTRACEPTIVE ACCESS PROJECTS. TO LEARN MORE ABOUT THESE CORE ASPECTS, PLEASE VISIT POWERTODECIDE.ORG/CEI.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$3.1MMarketing and Communications Initiatives
MARKETING & COMMUNICATIONS: THE MARKETING AND COMMUNICATIONS TEAM AT POWER TO DECIDE IS INSTRUMENTAL IN ADVANCING THE ORGANIZATION'S MISSION TO ACHIEVE REPRODUCTIVE WELL-BEING FOR ALL. THE EFFORTS OF THE TEAM ARE STRATEGICALLY DESIGNED TO PROMOTE KEY PROGRAMS AND INITIATIVES, PROVIDE SPECIALIZED EXPERTISE IN RESPECTIVE FIELDS, AND ENHANCE MESSAGING TO REACH A WIDER AUDIENCE. THIS IS ACHIEVED THROUGH COMPREHENSIVE PRESS OUTREACH, THE CULTIVATION OF STRATEGIC PARTNERSHIPS WITH ENTERTAINMENT MEDIA, THE CREATION OF RELEVANT AND TIMELY CONTENT, AND THE SUCCESSFUL EXECUTION OF IMPACTFUL CAMPAIGNS, SUCH AS OUR ANNUAL THANKS, BIRTH CONTROL CAMPAIGN. NOVEMBER 2023 MARKED OUR 11TH YEAR OF OUR CORNERSTONE CAMPAIGN THAT ENCOURAGES PEOPLE TO TALK ABOUT ALL THAT BIRTH CONTROL MAKES POSSIBLE AND REMINDS THE WORLD WHY ACCESS TO BIRTH CONTROL MATTERS. THE CAMPAIGN DREW A DIVERSE RANGE OF PARTICIPANTS, INCLUDING CELEBRITIES, MEDIA OUTLETS, POLICYMAKERS, AND PARTNER ORGANIZATIONS. IN 2023, #THXBIRTHCONTROL GARNERED 270 MILLION IMPRESSIONS, 13,100 MENTIONS OF THE HASHTAG, AND 58 MILLION ENGAGEMENTS. THROUGH PROACTIVE OUTREACH AND RAPID-RESPONSE EFFORTS, OUR EXPERT ANALYSIS AND RESOURCES WERE FEATURED IN PROMINENT NATIONAL AND LOCAL MEDIA OUTLETS. NOTABLE HIGHLIGHTS INCLUDE CEO, RAEGAN MCDONALD-MOSLEY, MD, MPH BEING INTERVIEWED BY NBC NEWS ON HOW ABORTION ACCESS HAS CHANGED SINCE ROE FELL; JOINING A PANEL OF LEADERS ASSEMBLED BY MORNING JOE/MSNBC NEWS ON THE CONSEQUENCES OF THE ROE V. WADE REVERSAL. MANY OUTLETS, INCLUDING WORD IN BLACK, THE WALL STREET JOURNAL, AND CNN, SOUGHT OUR EXPERTISE ON THE FDA'S OVER-THE-COUNTER BIRTH CONTROL PILL DECISION.NOW MORE THAN EVER, THERE'S AN INCREASED DEMAND FOR EASILY ACCESSIBLE, RELIABLE INFORMATION ADDRESSING ISSUES RELATED TO REPRODUCTIVE WELL-BEING. THIS NEED IS ESPECIALLY EVIDENT IN THE DIGITAL SPACES WHERE YOUNG PEOPLE SPEND A SIGNIFICANT AMOUNT OF TIME. FINDINGS FROM OUR 2023 THANKS, BIRTH CONTROL SURVEY REVEALED THAT 25% OF YOUNG PEOPLE RECEIVED INFORMATION ABOUT BIRTH CONTROL FROM SOCIAL MEDIA IN THE PRIOR YEAR. POWER TO DECIDE SERVES TO ADDRESS THIS NEED WITH OUR #ASKDRRAEGAN SERIES. ON TIKTOK, INSTAGRAM, AND YOUTUBE, CEO DR. RAEGAN ANSWERS FAQS AND CORRECTS COMMON MISCONCEPTIONS ABOUT SEXUAL AND REPRODUCTIVE HEALTH. AS A LICENSED MEDICAL PROVIDER, DR. RAEGAN DIRECTS USERS TO CONTENT FROM OUR TRUSTED DIGITAL RESOURCES, BEDSIDER.ORG AND ABORTIONFINDER.ORG. THE #ASKDRRAEGAN SERIES HAS OVER 2.9 MILLION VIEWS AND TENS OF THOUSANDS OF ENGAGEMENTS!FOR MORE THAN 25 YEARS, POWER TO DECIDE HAS PARTNERED WITH POPULAR CULTURE AND ENTERTAINMENT INDUSTRIES TO ENCOURAGE AND INFORM STORIES ABOUT SEX, LOVE, RELATIONSHIPS, BIRTH CONTROL AND THE CONTEXT IN WHICH IT ALL HAPPENS. FROM MTV'S BASKETBALL WIVES, AND LOVE & HIP HOP ATLANTA TO MARIE CLAIRE AND COSMOPOLITAN, POWER TO DECIDE PARTNERS WITH LEADERS AND INFLUENCERS IN THE ENTERTAINMENT INDUSTRY AND POPULAR CULTURE TO TALK ABOUT SEXUAL HEALTH, RELATIONSHIPS, AND BIRTH CONTROL IN A RELEVANT, APPROACHABLE WAY. THIS INNOVATIVE AND INFORMATIVE WORK, AIMED AT CHANGING NORMS AND ATTITUDES, IS PRIMARILY ACCOMPLISHED THROUGH BEHIND-THE-SCENES CONSULTATIONS WITH SHOWRUNNERS, EDITORS, AND WRITERS. WE WORK IN COLLABORATION TO INTEGRATE CONTENT ABOUT SEXUAL HEALTH AND RELATIONSHIPS INTO POPULAR MEDIA.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$617.6K
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