MERCY FOR ANIMALS INC
Programs
Public Engagement Program
PUBLIC ENGAGEMENT:IN 2023, MERCY FOR ANIMALS' PUBLIC ENGAGEMENT DEPARTMENT EXPANDED ITS REACH, SHARING MESSAGES OF COMPASSION THROUGH DIGITAL MEDIA, VIDEO CONTENT, AND STRATEGIC PARTNERSHIPS WITH CELEBRITIES AND INFLUENCERS. THROUGH THESE EFFORTS, WE HELPED ADVANCE CAMPAIGNS TO IMPROVE PROTECTIONS FOR FARMED ANIMALS AND PROMOTE PLANT-BASED EATING. OUR CONTENT REACHED MILLIONS OF VIEWERS AND SOCIAL MEDIA USERS, HELPING TO RAISE AWARENESS AND INSPIRE ACTION FOR ANIMAL WELFARE GLOBALLY. WE ALSO SUPPORTED SIGNIFICANT CORPORATE AND LEGISLATIVE WINS, ENSURING ONGOING PROGRESS FOR FARMED ANIMALS.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$3.6MInvestigations and Campaigns Program
MERCY FOR ANIMALS RELEASED 7 INVESTIGATIONS, 3 DRONE INVESTIGATIONS AND SPECIAL PROJECTS, SPANNING SEVERAL COUNTRIES COMBINED. IN THE US, WE LAUNCHED AN INVESTIGATION SHOWING THE HARSH REALITIES OF THE TREATMENT OF PIGS, PAVING THE WAY FOR A CAMPAIGN AGAINST THE EATS ACT AFTER THE SUPREME COURT'S LANDMARK DIVISION TO UPHOLD PROP 12. THE INVESTIGATION LANDED COVERAGE IN THE NEW YORK TIMES. WE ALSO RELEASED A TURKEY INVESTIGATION TIED TO OUR PARDON A TURKEY HOLIDAY CAMPAIGN AND OUR DRONES REVEALED MASSIVE OPEN-AIR PITS OF COW WASTE NEAR RESIDENTIAL NEIGHBORHOODS IN WISCONSIN. IN LATIN AMERICA, A DRONE INVESTIGATION EXPOSED ENVIRONMENTAL DAMAGE CAUSED BY THE INDUSTRIAL FARMS IN THE YUCATAN PENINSULA AND ITS IMPACT ON MAYAN INDIGENOUS COMMUNITIES.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$1.3MCorporate Engagement Program
THE CORPORATE ENGAGEMENT PROGRAM PLAYS A CRITICAL ROLE IN WORKING WITH MAJOR FOOD COMPANIES TO DRASTICALLY REDUCE OR ELIMINATE THE SUFFERING AND CRUEL TREATMENT OF ANIMALS IN THEIR SUPPLY CHAIN, AND TO INCREASE ADOPTION AND ACCESSIBILITY OF PLANT-BASED PRODUCTS. THIS PROGRAM CONDUCTS OUTREACH AND NEGOTIATIONS WITH FOOD COMPANY EXECUTIVES AND RUNS PUBLIC CAMPAIGNS TO ACHIEVE PROGRESS AND IMPROVED WELFARE FOR FARMED ANIMALS.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$3.2M
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