TAMPA BAY PERFORMING ARTS CENTER INC
Programs
Arts Programming and Community Outreach
ARTS PROGRAMMING:DURING FISCAL 2009/2010, THE CENTER RECEIVED THE LARGEST PHILANTHROPIC GIFT MADE TO A CULTURAL INSTITUTION IN THE TAMPA BAY AREA. THE DONATION IS DEDICATED IN ITS PERPETUITY TO BENEFIT THE PERFORMING ARTS CENTER AND ITS PROGRAMS. IN RECOGNITION OF THIS GENEROUS GIFT FROM THE DAVID A. STRAZ, JR. FOUNDATION, THE TAMPA BAY PERFORMING ARTS CENTER WAS RENAMED THE DAVID A. STRAZ, JR. CENTER FOR THE PERFORMING ARTS (AKA "THE STRAZ CENTER").(CONTINUED ON SCHEDULE O)THE STRAZ CENTER FOR THE PERFORMING ARTS IS THE TAMPA BAY AREA'S PREMIER VENUE, INDEPENDENT PRESENTER, PRODUCER, EDUCATOR, AND ECONOMIC CATALYST FOR THE PERFORMING ARTS AND IS CONSIDERED THE LARGEST PERFORMING ARTS COMPLEX SOUTH OF THE KENNEDY CENTER. THE STRAZ CENTER BOOKS TOURING BROADWAY SHOWS AND IS ONE OF THE MOST SUCCESSFUL SINGLE-WEEK MARKETS AND LARGEST PERFORMING ARTS CENTER IN THE NATION. WE ARE PLEASED TO SHARE OUR HIGHLIGHTS OF OUR 23/24 SEASON AS SUMMARIZED BY GREG HOLLAND, OUR PRESIDENT AND CEO IN OUR 2023-2024 ANNUAL REPORT TO THE COMMUNITY:DEAR FRIENDS:PERHAPS THE BRIGHTEST HIGHLIGHT OF LAST SEASON (23/24), THE CHOIR OF MAN STRUCK A CHORD WITH STRAZ AUDIENCES. AS PART OF OUR "ONLY AT STRAZ CENTER" PRODUCING PILLAR, THE CHOIR OF MAN COULD ONLY BE SEEN IN TWO LOCATIONS LAST YEAR: ON LONDON'S WEST END AND IN TAMPA AT JAEB THEATER IN FALL 2023. THIS STRAZ PRODUCES STAGING KEPT CROWDS STREAMING INTO JAEB THEATER, SO MUCH SO THAT THE UK IMPORT'S ORIGINAL TWO-MONTH RUN WAS EXTENDED INTO DECEMBER. CHOIR IS SET IN A BRITISH PUB WITH ACTORS PORTRAYING THE REGULARS. IT'S A ROUSING, 90-MINUTE CELEBRATION OF BEER, CAMARADERIE AND EARWORM TOP 40 HITS. IT'S ALSO A CELEBRATION OF COMMUNITY. THE TAMPA BAY AREA COMMUNITY IS A VITAL PART OF WHAT STRAZ IS ABOUT. AFTER ALL, IT'S WHERE MOST OF THE HALF MILLION GUESTS WE GREETED IN 2023-2024 COME FROM. OUR COMMITMENT TO THE ARTS GOES HAND IN HAND WITH OUR COMMITMENT TO OUR COMMUNITY. THAT COMMITMENT IS REFLECTED IN OUR ARTS AND HEALTH PROGRAMMING AND OUR OUTREACH TO ACTIVE-DUTY MILITARY, VETERANS AND FAMILIES. IT'S SEEN IN OUR EDUCATIONAL PROGRAMS WHICH MAKE THE ARTS ACCESSIBLE TO 80,000 PARTICIPANTS THROUGH PROGRAMS ON OUR STAGES, IN OUR PATEL CLASSROOMS, VIA A U.S. DEPARTMENT OF EDUCATION GRANT FOR FIELD TRIPS AND IN OUR WORK WITH MORE THAN 40 COMMUNITY PARTNERS. OUR ARTS LEGACY: REMIX PRESENTATIONS INCORPORATE DANCE, MUSIC AND STORYTELLING AS WE EXPLORE OUR AREA'S CULTURAL ROOTS. OUR VIRTUAL TOWN HALL MEETINGS, VOICES OF THE COMMUNITY AND CULTURAL READING SERIES PROVIDE A SAFE SPACE TO DISCUSS STORIES, EXPERIENCES, AUTHORS AND WORKS OF ALL KINDS.IN 2023-2024, STRAZ OFFERED 1,394 PERFORMANCES, SERVED BY 802 ANNUAL VOLUNTEERS DEDICATING OVER 63,811 SERVICE HOURS. WE WELCOMED MORE THAN 500,000 ON-CAMPUS GUESTS ATTENDING THOSE PERFORMANCES AND EVENTS. WE EXTENDED OUR OUTREACH TO THE COMMUNITY IN PROVIDING 18,500 COMPLIMENTARY TICKETS.AND WHAT PERFORMANCES THEY WERE: BEETLEJUICE SET A RECORD FOR MOST TICKETS SOLD FOR A SINGLE WEEK RUN. THAT'S A FINE WAY TO KICK OFF A BROADWAY SEASON, WHICH ALSO FEATURED INSPIRED REVIVALS OF FUNNY GIRL AND COMPANY, THE SENSORY SPECTACLE OF MOULIN ROUGE! THE MUSICAL, THE ALL-TIME CLASSIC PETER PAN, AND MORE. ALL TOLD, STRAZ GENERATED A $131 MILLION ECONOMIC IMPACT IN OUR AREA, AS WELL AS MORE THAN $4 MILLION IN LOCAL AND STATE TAX REVENUES. WE KNOW OUR SUCCESS DEPENDS ON THE GENEROSITY OF OUR DONORS. THANKS TO YOUR GIFTS, WE CAN BRING THE ARTS TO SCHOOLS AND COMMUNITIES THAT WOULD GO WITHOUT OTHERWISE; ACTIVE-DUTY MILITARY, VETERANS AND THEIR FAMILIES HAVE RESOURCES TO AID THEIR RETURN TO CIVILIAN LIFE. MORE STUDENTS WILL BE EXPOSED TO THE ARTS; AND SO MUCH MORE. THIS ANNUAL REPORT HELPS QUANTIFY OUR EFFORTS AT BRINGING THE ARTS AND EDUCATION TO OUR COMMUNITY. THANK YOU SO VERY MUCH FOR HELPING TO MAKE IT ALL POSSIBLE. GREG HOLLAND PRESIDENT AND CEOIN A WORD, THE 2023-24 SEASON WAS EXTRAORDINARY. WE AIM TO MAKE EVERY SEASON EXTRAORDINARY AT STRAZ. SOME SEASONS, THOUGH, GO EVEN BEYOND TO BECOME EXTRAORDINARILY SPECIAL. LAST SEASON WAS EXTRA-EXTRAORDINARY FOR US, BECAUSE IN ADDITION TO PRESENTING, WE WERE ALSO PART OF THE BEHIND-THE-SCENES PRODUCTION ON SHOWS, INCLUDING THE CHOIR OF MAN AND STRANGER SINGS! THE PARODY MUSICAL. WE HAD A FEELING STRAZ AUDIENCES WOULD TAKE TO THE CHOIR OF MAN IN A BIG WAY. THE FEEL-GOOD MUSICAL LIT UP LONDON'S WEST END BEFORE MAKING ITS WAY TO THE STATES. WORD-OF-MOUTH - AND WHATEVER YOU CALL WORD-OF-MOUTH ON THE INTERNET - WAS GREAT: LOTS OF "BEST THING I'VE EVER SEEN AND THE LIKE. PLUS, IF YOU SHOWED UP A LITTLE EARLY, YOU COULD HAVE A BEER - ON THE HOUSE! - AND CHAT WITH CAST MEMBERS BEFORE THE SHOW. STILL, WE COMMITTED JAEB THEATER TO PORTRAYING THE JUNGLE - THE LOCALE FOR THE CHOIR MATES - FOR TWO MONTHS. SURE, WE HEDGED OUR BET A BIT WITH FREE BEER, BUT WHAT IF TAMPA HEARD THE CHOIR AND JUST SHRUGGED? HAPPILY, TAMPA DIDN'T SHRUG. AUDIENCES LEFT THE SHOW AS CONVERTS, PROCLAIMING THEIR LOVE OF THE CHOIR TO FRIENDS, FAMILY AND POSSIBLY RANDOM STRANGERS. DEMAND WAS SO GREAT THAT THE SHOW'S RUN WAS EXTENDED INTO DECEMBER. THE SHOW'S SUCCESS WAS PARTICULARLY SWEET FOR US. STRAZ WAS INTIMATELY INVOLVED IN THIS PRODUCTION, FROM TURNING JAEB INTO A BRITISH PUB TO PARTNERING WITH LOCAL BREWERY COPPERTAIL BREWING CO. TO PROVIDE THE BEER TO BE SERVED BY THE JUNGLE. (THE BREW WAS THE DECIDEDLY FLORIDIAN SUN RUNNER, A TROPICAL WHEAT ALE FLAVORED WITH PINEAPPLE AND PASSION FRUIT.) STRAZ IS COMMITTED TO NOT ONLY BRINGING OUR COMMUNITY THE FINEST THEATRICAL ENTERTAINMENT. WE WANT TO CREATE UNIQUE EXPERIENCES FOR OUR AUDIENCES. WE ARE FOCUSED ON PRODUCING AND PRESENTING WORKS HERE THAT, WE HOPE, WILL RESONATE WITH OUR AUDIENCES SPECIFICALLY, INCLUDING SHOWS AIMING FOR BROADWAY. THIS SEASON ALSO BROUGHT US STRANGER SINGS, A HILARIOUS MUSICAL PARODY OF THE TELEVISION SERIES STRANGER THINGS. STRANGER SINGS WAS LOCALLY PRODUCED AND INCLUDED FAMILIAR NAMES AMONG THE CREDITS, SUCH AS LIGHTING DESIGNER JO AVERILL-SNELL. OF COURSE, WE'LL CONTINUE TO BRING THE BEST OF BROADWAY TO TOWN, AS WE DID IN 2023-2024: THE SURREAL SPLENDOR OF MOULIN ROUGE! THE MUSICAL, THE CROWD-PLEASING HIGH JINKS OF BEETLEJUICE, THE REVELATORY REVIVAL OF COMPANY AND MORE. JOBSITE WILL CONTINUE TO OFFER THOUGHT-PROVOKING, INNOVATIVE AND INTIMATE PRODUCTIONS IN SHIMBERG, AND OCCASIONALLY MORE AMBITIOUS PRODUCTIONS IN JAEB. THE SEASON'S SCHEDULE RANGED FROM THE OUTRAGEOUSNESS OF THE ROCKY HORROR SHOW TO THE STARK PORTRAYALS OF THE BEAUTY QUEEN OF LEENANE.AND OPERA TAMPA WILL CONTINUE TO PRESENT ORIGINAL PRODUCTIONS OF BOTH FAMILIAR AND LESS CELEBRATED BUT DESERVING WORKS. OPERA TAMPA HAS BEEN LEADING THE WAY ON LOCAL PRODUCTIONS, WITH MOST OF THEIR PRESENTATIONS BEING ASSEMBLED FROM THE GROUND UP. ALL OF US AT STRAZ CENTER WILL CONTINUE TO STRIVE TO BRING THE ARTS TO ALL OF OUR COMMUNITY. WE BELIEVE IN THE POWER OF THE ARTS TO INSPIRE AND CONNECT PEOPLE. WE PROMOTE THE POWER OF THE ARTS THROUGH OUR COMMITMENT TO (EXTRA) EXTRAORDINARY ARTISTIC INNOVATION AND BOLD STORYTELLING. WE ARE PROUD TO BRING YOU CREATIVE WORKS NURTURED AND PRODUCED AT STRAZ CENTER. FROM OPERA TAMPA'S AMBITIOUS 30TH ANNIVERSARY SEASON, THE BIPOC READING SERIES OF ORIGINAL WORKS AND STRAZ-PRODUCED THEATER, NEXT YEAR OUR SPOTLIGHT WILL CONTINUE TO SHINE ON WORKS THAT ARE EXTRAORDINARILY ENTERTAINING. DURING THE 2023/24 SEASON, THE MARKETING DEPARTMENT SUPPORTED 1,000+ EVENTS AND GARNERED 2,900+ CLASS AND CAMP ENROLLMENTS, RESULTING IN $28 MILLION IN TICKET REVENUE, $2.1 MILLION IN TUITION REVENUE, AND $3.9 MILLION IN HANDLING FEE REVENUE. THE MARKETING TEAM NEGOTIATED MORE THAN $1.2 MILLION IN ADDED ADVERTISING VALUE. THE PUBLIC RELATIONS TEAM WAS RESPONSIBLE FOR MORE THAN $9.6 MILLION IN EARNED MEDIA COVERAGE. THE PUBLICATION AND WORDSMITH TEAM PRODUCED 170,000 COPIES OF 11 EDITIONS OF CENTERBILL (STRAZ CENTER'S PLAYBILL), TWO EDITIONS OF INSIDE MAGAZINE, AND MORE THAN 50 CAUGHT IN THE ACT BLOG POSTS. ON THE DIGITAL SIDE, 2,500+ JOBS, INCLUDING EMAILS, TEXTS, APP PUSHES, DRIP CAMPAIGNS, AND OTHER WEB-BASED PROJECTS WERE EXECUTED; SOCIAL MEDIA GARNERED 67 MILLION IMPRESSIONS. ON THE CREATIVE SIDE, THE VIDEO PRODUCTION TEAM PRODUCED 1,100+ JOBS COMMERCIALLY VALUED AT CLOSE TO $623,000 AND THE GRAPHIC DESIGN TEAM PRODUCED 1,000+ JOBS.TOTAL COSTS FOR MARKETING SERVICES SUPPORTING ARTS PROGRAMMING INCLUDED IN THE EXPENSE BASE ABOVE FOR FISCAL YEAR 23/24 AMOUNTED TO $3,268,517. IN-KIND MARKETING SERVICES RECEIVED IN FISCAL YEAR 23/24 AMOUNTED TO $139,539.GeographiesNot indicatedDatesOct 1, 2023 – Sep 30, 2024Source990No causes providedNo populations provided–$25.1MFacility Operations for Performing Arts
FACILITY SERVICES:FACILITY SERVICES INCLUDE OPERATIONS INVOLVED IN THE PRESENTATION OF PERFORMING ARTS TO THE COMMUNITY AND THE UTILIZATION OF ALL AVAILABLE RESOURCES TO ENSURE CONTINUED FINANCIAL STABILITY.THESE OPERATIONS ARE RESPONSIBLE FOR BOTH FRONT-OF-HOUSE AND BACK-OF-HOUSE FUNCTIONS FOR FIVE THEATERS AND A 335,000-SQUARE-FOOT COMPLEX.(CONTINUED ON SCHEDULE O)OPERATIONS IS ALSO RESPONSIBLE FOR FOOD AND BEVERAGE (WITH THREE ON-SITE RESTAURANTS PLUS CATERING), MAINTENANCE AND CLEANING, FACILITIES, HOUSE MANAGEMENT (INCLUDING VOLUNTEERS), SECURITY AND GROUNDS AS WELL AS PRODUCTION SUPPORT THROUGH LIGHTING, SOUND, LOAD-INS, LOAD-OUTS AND STAGING. OPERATIONS IS RESPONSIBLE FOR MAINTAINING A 38-YEAR-OLD BUILDING, AS WELL AS A 20-YEAR-OLD CONSERVATORY WITH 20 STUDIOS. EXPENSE BASE ALSO INCLUDES DEPRECIATION EXPENSE OF $2,032,052 FOR THE AMORTIZED COST RECOGNITION OF PROPERTY, EQUIPMENT, AND LEASEHOLD IMPROVEMENTS.GeographiesNot indicatedDatesOct 1, 2023 – Sep 30, 2024Source990No causes providedNo populations provided–$11.2MArts Education Programming
ARTS EDUCATION PROGRAMMING:ARTS EDUCATION IS A TOP PRIORITY AT THE STRAZ CENTER. THROUGH ITS PATEL CONSERVATORY, ARTS EDUCATION IS COMPRISED OF AGE-APPROPRIATE PERFORMANCES ON ITS MAIN STAGES, A SEQUENTIAL CLASSROOM CURRICULUM IN DANCE, THEATRE AND MUSIC PROVIDED IN THE PATEL CONSERVATORY, AND OUTREACH INITIATIVES DESIGNED TO REACH THOSE IN THE COMMUNITY WHO WOULD OTHERWISE BE UNABLE TO ATTEND ON-SITE ACTIVITIES.(CONTINUED ON SCHEDULE O)PATEL CONSERVATORY CONTINUES TO PROVIDE THE FINEST PERFORMING ARTS TRAINING IN AN INSPIRATIONAL SETTING BY GIVING STUDENTS THE TOOLS TO DREAM, REACH, DISCOVER AND CREATE THE PERFORMING ARTS, INTEGRATE THEM INTO EVERYDAY LIFE AND CONTRIBUTE TO THE COMMUNITY. THE CONSERVATORY IS AN ACCREDITED SCHOOL THROUGH THE SOUTHERN ASSOCIATION OF COLLEGES AND SCHOOLS COUNCIL ON ACCREDITATION AND SCHOOL IMPROVEMENT. THE CONSERVATORY IS NOW IN ITS SIXTEENTH YEAR OF ACCREDITATION WITH ITS ACCREDITATION THROUGH 2029. AT THE NORTH END OF THE STRAZ CENTER'S CAMPUS, THE PATEL CONSERVATORY'S THREE-STORY, 45,000 SQUARE-FOOT FACILITY OFFERS MORE THAN 280 PERFORMING ARTS CLASSES IN DANCE, THEATER, AND MUSIC FOR STUDENTS OF ALL AGES AND EXPERIENCE LEVELS. THE CURRICULUM IS DESIGNED TO PROVIDE INTRODUCTORY CLASSES FOR THE CULTURALLY CURIOUS AND PROGRESS TO PRE-PROFESSIONAL TRAINING FOR SERIOUS PERFORMING ARTS STUDENTS.TO US, ARTS EDUCATION IS NOT ABOUT MAKING NEW PROFESSIONAL ARTISTS. IT'S ABOUT GIVING YOUNG PEOPLE THE CHANCE TO DEVELOP COMPETENCIES THAT WILL HELP THEM SUCCEED IN SCHOOL, WORK, AND LIFE; TO GROW INTO GOOD CITIZENS AND GOOD NEIGHBORS; TO DREAM AND ACHIEVE BETTER FUTURES.THE PATEL CONSERVATORY CONTINUES TO FLOURISH WITH HIGH ENROLLMENT, GREAT ATTENDANCE AT OUR PROFESSIONALLY PRODUCED PRODUCTIONS AND STRONG DIVERSITY AMONG STUDENTS FROM PRE-K TO GOLDEN AGE. CURRICULUM INCLUDES SEQUENTIAL INSTRUCTION IN MUSIC, DANCE AND THEATER, VOCAL ARTS, MUSICAL THEATER, PLAYWRITING, IMPROVISION AND STORYTELLING.PLACING ARTS EDUCATION WITHIN REACH OF ALL TAMPA BAY STUDENTS IS SOMETHING WE CAN'T DO WITHOUT COMMUNITY DONORS AND SUPPORT. THIS YEAR, WITH YOUR HELP, OVER 3,800 PATEL CONSERVATORY ENROLLMENTS WERE SERVED IN ON-SITE CLASSES, CAMPS, INTENSIVES, AND WORKSHOPS IN 168,825 INSTRUCTION HOURS. IN ADDITION, OVER 30,843 REGIONAL AND NATIONAL STUDENTS VISITED AND PARTICIPATED IN EVENTS OR CLASSES AT OUR CAMPUS.PERFORMANCE OPPORTUNITIES ARE AN IMPORTANT PART OF ARTS EDUCATION. PATEL CONSERVATORY STUDENTS STEPPED ONTO STRAZ CENTER STAGES TO SHOWCASE THEIR SKILLS IN OVER 25 STUDENT PRODUCTIONS THROUGHOUT THE SCHOOL YEAR, GAINING VALUABLE EXPERIENCES THAT REFLECT PROFESSIONAL APPLICATIONS. SCHOLARSHIPS:SINCE OUR SCHOLARSHIP LAUNCHED IN 2007, MILLIONS OF DOLLARS HAVE BEEN AWARDED TO DESERVING STUDENTS WITH LIMITED RESOURCES - MANY THROUGH ENDOWED SCHOLARSHIP FUNDS ESTABLISHED THROUGH PLANNED ESTATE GIFTS. WE AWARDED 521 SCHOLARSHIPS TOTALING $422,391 TO HELP STUDENTS ACCESS THE TRAINING THEY DESIRE...ALL THANKS TO OUR DONORS.SELECTED ADVANCING STUDENTS WERE ALSO INVITED TO PERFORM ALONGSIDE PROFESSIONALS IN ARTS LEGACY REMIX AND OTHER PERFORMANCES ON OUR OUTDOOR RIVERWALK STAGE. THE STRAZ CENTER ALSO LINKS STUDENTS TO OPPORTUNITIES TO STRETCH THEIR WINGS AND EARN SCHOLARSHIPS, BY HOSTING EVENTS LIKE YOUTH AMERICA GRAND PRIX INTERNATIONAL BALLET COMPETITION FINALS, FLORIDA THESPIANS FESTIVAL, AND REGIONAL BROADWAY STAR OF THE FUTURE AWARDS.ARTS EDUCATION PARTNERSHIP PROGRAM:WE ALSO DELIVERED PATEL CONSERVATORY DANCE, MUSIC AND THEATER CURRICULA AND OTHER ARTS LEARNING EXPERIENCES TO 1,614 TAMPA BAY STUDENTS IN 43 SCHOOLS AND NEIGHBORHOODS LACKING IN ARTS OFFERINGS THROUGH OUR ARTS EDUCATION PARTNERSHIPS PROGRAM. PATEL CONSERVATORY AND PARTNERSHIP STUDENTS ALSO PARTICIPATED IN MASTER CLASSES AND WORKSHOPS WITH PROFESSIONAL TOURING ARTISTS, INCLUDING COMPLEXIONS CONTEMPORARY BALLET; ATTENDED DRESS REHEARSALS OF OPERA TAMPA PRODUCTIONS; AND RECEIVED MORE THAN 800 TICKETS TO ATTEND SELECT STUDY-RELATED PERFORMANCES ON STRAZ CENTER STAGES.GeographiesNot indicatedDatesOct 1, 2023 – Sep 30, 2024Source990No causes providedNo populations provided–$5M
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