Visit Tampa Bay is the destination marketing and leadership organization for Hillsborough County, Florida, whose mission is to create vibrant economic development by collaboratively increasing visitation to Tampa Bay. For the fiscal year 2022, with a budget of approximately $21.5 million, Visit Tampa Bay implemented strategic sales initiatives, as well as marketing and public relations campaigns that directly contributed to the local community's economic development, business climate, and quality of life. (continued on Schedule O)