Grants are restricted to organizations whose programs address one of four areas focusing on children ages zero to five years: (1) Evidence Based Early Literacy/Numeracy Programs, (2) Affordable High Quality Child Care, (3) Affordable Preventative Health Care in Early Childhood (including Brain Health), and (4) Evidence Based Family Support Programs. Prospective grant recipients are those whose proposals break the cycle of generational poverty and dysfunction, create awareness, advocacy and activism on behalf of young children, offer the most impact per contribution dollar, build potential of people and organizations, impact present and future needs of young children, have sustainable impact beyond the grant period, enhance the cognitive and socio-emotional development of young children, collaborate with other service providers to optimize outcomes, can be replicated and expanded, address root causes rather than symptoms, and involve parents, families, community leaders, business leader
