Programs
Program 1 [2020]
GRANT-GIVING ACTIVITIES:-PAAF PROVIDED SIX GRANTS TOTALING $7,230,500.00 TO THE VOTER PROJECT (TVP) TO SUPPORT TVP'S PAID MEDIA PROGRAMMING IN THE MONTH LEADING UP TO THE NOVEMBER 2020 ELECTION. THE TVP PAID MEDIA CAMPAIGN CONSISTED OF TELEVISION ADS, DIRECT MAIL, PAID PHONE CALLS AND TEXT MESSAGES, AND EARNED MEDIA EFFORTS TO EDUCATE VOTERS ABOUT THEIR NEW VOTING OPTIONS UNDER PENNSYLVANIA'S RECENTLY REFORMED VOTING LAWS. TELEVISION ADS REACHED OVER 5 MILLION PA HOUSEHOLDS, DIRECT MAIL MATERIALS REACHED 1.4 MILLION HOUSEHOLDS, AND PHONE/SMS PROGRAM MADE 3.6 MILLION CALLS AND SENT 2 MILLION TEXT MESSAGES -PAAF PROVIDED TWELVE GRANTS TO PARTNER ORGANIZATIONS BETWEEN AUGUST AND OCTOBER TO SEND DIRECT MAIL COMMUNICATIONS AND RADIO ADS TO LOW PROPENSITY VOTERS OF COLOR ACCROSS PA TO GROW THEIR UNDERSTANDING OF AND TRUST IN PA'S NEW VOTE BY MAIL PROGRAM. RESEARCH CONDUCTED EARLIER IN THE YEAR BY PROJECT KEYSTONE INDICATED THAT THESE POPULATIONS WERE SIGNIFICANTLY LESS LIKELY TO VOTE BY MAIL THAN WHITE VOTERS, CREATING A SIGNIFICANT RISK OF DISENFRANCHISEMENT. DIRECT MAIL COMMUNICATIONS REACHED 151,000 HOUSEHOLDS, RADIO ADS RESULTED IN 2,837,145 IMPRESSIONS -PAAF MADE A TOTAL OF 25 GRANTS TO GRASSROOTS PARTNER ORGANIZATIONS TO SUPPORT DIRECT VOTER CONTACT EFFORTS BY PHONE AND SMS TO ENCOURAGE LOW-PROPENSITY VOTERS OF COLOR TO APPLY TO RECEIVE A VOTE-BY-MAIL BALLOT, THEN FOLLOW UP WITH THOSE VOTERS WHO DID APPLY TO ENSURE THAT THEY TIMELY RETURNED THEIR BALLOT IN ORDER TO ENSURE IT COULD BE COUNTED. THESE PROGRAMS RESULTED IN OVER 1.5M PHONE CALL ATTEMPTS AND OVER 700,000 TEXT ATTEMPTS.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$11.1MVoter Engagement Programming
VOTER ENGAGEMENT:VOTER ENGAGEMENT PROGRAMMING TO ENGAGE AND TURNOUT PENNSYLVANIA VOTERS, ESPECIALLY YOUTH VOTERS AND THOSE WHO ARE HISTORICALLY DISADVANTAGED.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$877.4KVoter Registration Programming
VOTER REGISTRATION:VOTER REGISTRATION PROGRAMMING TO EXPAND DEMOCRACY AND THE ELECTORATE TO BETTER REFLECT THE DEMOGRAPHICALLY CHANGING POPULATION ACCROSS PENNSYLVANIA BY REGISTERING PENNSYLVANIANS TO VOTE ACROSS THE COMMONWEALTH.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$104.6K
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