GLOBAL MEDIA OUTREACH
Programs
Global Media Outreach Strategy
GLOBAL MEDIA OUTREACH (GMO) CONDUCTS ITS MINISTRY EXCLUSIVELY THROUGH THE INTERNET, LEVERAGING ADVANCED TECHNOLOGIES AND A DEDICATED VOLUNTEER NETWORK OF ONLINE MISSIONARIES (OMS) TO REACH PEOPLE IN 13 LANGUAGES WORLDWIDE. THE MINISTRY OPERATES UNDER A LONG-TERM PLAN CALLED THE FIVE-STAR STRATEGY, ADOPTED TO DOUBLE OUR HISTORICAL IMPACT BY 2033. THIS AMBITIOUS VISION AIMS FOR 5 BILLION GOSPEL PRESENTATIONS, 500 MILLION INDICATED DECISIONS, 50 MILLION NEW CONTACTS, AND CULTIVATING 5 MILLION NEW DISCIPLESHIP JOURNEYS. GMO'S EXPENSES ARE DIRECTED TOWARD THREE INTERDEPENDENT PROGRAM AREAS: REACH, SHARE, AND GROW. (CONTINUED ON SCHEDULE O) REACH: GMO CONDUCTS ONLINE ADVERTISING CAMPAIGNS ON PLATFORMS INCLUDING GOOGLE, FACEBOOK, INSTAGRAM, AND YOUTUBE, TO ENGAGE PEOPLE WORLDWIDE WITH THE GOSPEL. THROUGH DIVERSE MINISTRY BRANDS, WE PRESENTED THE GOSPEL OVER 354.6 MILLION TIMES IN FY2025, MARKING A SIGNIFICANT 37% INCREASE OVER THE PREVIOUS YEAR. THIS SUCCESS CONTRIBUTED TO A HISTORIC ORGANIZATIONAL MILESTONE: REACHING THE THREE BILLIONTH GOSPEL PRESENTATION SINCE GMO'S FOUNDING IN 2004, ABOUT FIVE ENCOUNTERS WITH JESUS PER SECOND FOR THE LAST 20 YEARS.SHARE: GMO SHARES MESSAGES OF GOSPEL-CENTERED HOPE, LEADING SEEKERS TO BIBLICALLY ROOTED AND CULTURALLY RELEVANT PRESENTATIONS THAT INCLUDE THE OPPORTUNITY TO MAKE A DECISION FOR CHRIST OR LEARN MORE. IN FY2025, 21.2 MILLION INDIVIDUALS INDICATED DECISIONS FOR CHRIST. THE MINISTRY IS INCREASINGLY FOCUSED ON FOSTERING DEEPER SPIRITUAL ENGAGEMENT AND DISCIPLESHIP-ORIENTED FOLLOW-UPS, RATHER THAN EMPHASIZING SIMPLE CLICK RATES.GROW: GMO PROVIDES RESOURCES AND GUIDANCE THROUGH OMS, SUPPORTING SPIRITUAL GROWTH VIA WEBSITES, SOCIAL MEDIA, AND EMAIL. WE ENGAGED WITH OVER 2.8 MILLION NEW CONTACTS WHO SOUGHT DEEPER GUIDANCE AND MENTORSHIP, A 20% INCREASE OVER LAST YEAR. TO ENHANCE DISCIPLESHIP AND VOLUNTEER CAPACITY, GMO LAUNCHED A NEW MOBILE APP VERSION OF ITS PROPRIETARY PLATFORM (PATH), EMPOWERING OMS TO SHARE JESUS FROM ANYWHERE, ANYTIME. FURTHERMORE, WE IMPLEMENTED MESSAGING ASSISTANCE TOOLS WITHIN PATH TO HELP OMS CONNECT WITH SEEKERS FASTER AND DELIVER BIBLICAL RESOURCES MORE EFFICIENTLY AND PERSONALLY. RECRUITING AD CAMPAIGNS AND VOLUNTEER SCREENING IMPROVEMENTS SUPPORTED A SIGNIFICANT EXPANSION OF OUR OM FORCE, WITH RECRUITS GROWING BY 80% ACROSS ALL 13 LANGUAGES COMBINED. SPECIFIC OUTREACH INITIATIVES INCLUDED HIGHLY EFFECTIVE TARGETED CAMPAIGNS, SUCH AS A GEN Z AD CAMPAIGN VIEWED OVER 959,000 TIMES, AND EASTER DIGITAL CAMPAIGNS THAT PRESENTED THE GOSPEL OVER 35 MILLION TIMES.GeographiesNot indicatedDatesSep 1, 2024 – Aug 31, 2025Source990No causes providedNo populations provided–$7.7M
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