VOTEAMERICA INC
VOTEAMERICA INC
VOTEAMERICA INC
Programs
Program 1 [2020]
VOTER TURNOUTCOLLEGE OUTREACH: IN 2020, WE USED MULTI-CHANNEL CAMPUS MEDIA TO REGISTER AND TURN OUT COLLEGE STUDENTS, REACHING MORE THAN 3 MILLION STUDENTS IN 29 STATES ON 241 COLLEGE CAMPUSES, INCLUDING 94 HCBU'S. WE TOOK OUT FULL-COLOR ADS ON THE BACK OF EVERY STUDENT NEWSPAPER, BOUGHT ALL THE CAMPUS BILLBOARDS IN STUDENT CENTERS AND AT ON-CAMPUS TRANSIT HUBS, AND HAD PLACEMENTS IN THE EMAIL NEWSLETTERS THAT ARE SENT TO STUDENTS. WE FILLED CAMPUSES WITH POSTERS, PARTNERED WITH STUDENT INFLUENCERS, AND INTEGRATED DIRECTLY INTO CAMPUS NEWS SITES. IN ADDITION TO ON-CAMPUS OUTREACH, WE WORKED WITH HUNDREDS OF SOCIAL MEDIA INFLUENCERS TO REACH STUDENTS ATTENDING CLASS OFF CAMPUS. WE HAD 700 INFLUENCER POSTS ON TIK TOK AND INSTAGRAM, FOCUSED ON 41 CAMPUSES IN 3 STATES.PEER TO PEER TEXTING: IN 2020, WE SENT MORE THAN 101 MILLION PEER-TO-PEER TEXT MESSAGES TO LOW & MID-PROPENSITY VOTERS OVER A SPAN OF 8 WEEKS, TARGETING 28 MILLION VOTERS IN 47 STATES + WASHINGTON, D.C. AND 428 CONGRESSIONAL DISTRICTS.BILLBOARDS: IN OCTOBER 2020, WE LAUNCHED TARGETED BILLBOARD PROGRAMS THROUGHOUT CRUCIAL STATES, INCLUDING ARIZONA, GEORGIA AND NORTH CAROLINA. WE PURCHASED MORE THAN 1,100 PLACEMENTS NEAR GAS STATIONS, GROCERY STORES AND HIGHWAYS IN DIVERSE CENSUS TRACTS WITH MORE THAN 750K WEEKLY IMPRESSIONS.VOTER HELPLINE: IN 2020, AMERICANS HAD TO NAVIGATE INCREDIBLE HURDLES TO CAST THEIR BALLOTS. THE COVID-19 PANDEMIC CREATED AN EVER-CHANGING WORLD OF NEW VOTING RULES AND PROCESSES. CONCURRENTLY, TRADITIONAL FIELD ORGANIZING PRACTICES THAT RELY ON IN-PERSON INTERACTION TO HELP VOTERS MEET AND UNDERSTAND THESE NEW RULES WERE CONSTRAINED. IN RESPONSE, THE TEAM AT VOTEAMERICA WORKED WITH TECHNOLOGIST, TOMER OVADIA, TO BRING THE VOTER HELPLINE (VHL) TO LIFE. VOTERS BEGAN BY TEXTING HELPLINE TO 48298, THE VOTEAMERICA SHORTCODE, TO ENTER VHL. VOTERS WERE PROMPTED TO PROVIDE THEIR U.S. STATE TO HELP MATCH THEM WITH A VOLUNTEER. VOLUNTEERS THEN ANSWERED QUESTIONS USING VHL SLACK. THE PLATFORM EFFICIENTLY ORGANIZED INCOMING CONVERSATIONS SUCH THAT VOLUNTEERS COULD EASILY 'ADOPT' A GROUP OF VOTERS, WHOM THEY WOULD GIVE PERSONALIZED ATTENTION AND SHEPHERD THROUGH THE VOTING PROCESS. COMMON QUESTIONS ASKED BY VOTERS WERE REGARDING VERIFYING THEIR REGISTRATION STATUS, TRACKING AN ABSENTEE BALLOT, OR DETERMINING A POLLING LOCATION. ULTIMATELY, VOLUNTEERS WERE ABLE TO RESPOND IN NEAR-REAL-TIME TO VOTERS WHO WERE ACTIVELY TRYING TO CAST BALLOTS.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$8.7MProgram 2 [2020]
CIVIC TECHNOLOGY IN 2020, WE BUILT A FULL SUITE OF VOTER ENGAGEMENT AND TURNOUT TOOLS THAT WERE OPEN-SOURCED AND SUBJECTED TO AN EXTENSIVE THIRD-PARTY SECURITY REVIEW.ELECTIONS ARE TOO IMPORTANT TO TRUST PROPRIETARY, CLOSED SOURCE, UNTESTED TECHNOLOGY. SO WHILE THERE WERE ALREADY MANY TOOLS ON THE MARKET WHEN WE STARTED THERE WERE NONE THAT WE CONSIDERED UP FOR THE CHALLENGES OF 2020. THE OPEN-SOURCE PART IS KEY. IF VOTEAMERICA EVER DECIDES THAT WE'RE DONE BUILDING TECHNOLOGY, ANOTHER GROUP CAN REUSE OUR CODE WITHOUT STARTING FROM SCRATCH.WE ALSO OPEN-SOURCED OUR DATA: COLLECTING AND MAINTAINING MORE THAN 100 DATA POINTS PER STATE, INCLUDING EVERYTHING FROM VOTER REGISTRATION DEADLINES TO ID REQUIREMENTS WHEN REQUESTING AN ABSENTEE BALLOT, AND MAKING THIS DATA AVAILABLE VIA AN API. GROUPS AS DIVERSE AS CREDITKARMA, EVERYTOWN FOR GUN SAFETY, AND CHANGE.ORG USED OUR DATA TO HELP POWER THEIR 2020 PROGRAMS.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$884.3KProgram 3 [2020]
INVESTMENT IN GRASSROOTS ORGANIZATIONS VOTEAMERICA'S TEAM WORKED WITH COMMUNITY GRASSROOTS ORGANIZATIONS WITH LOCALIZED OPERATIONS ON THE GROUND TO REACH THOSE CONSTITUENCIES MOST SHARPLY UNDERREPRESENTED INCLUDING BUT NOT LIMITED TO THOSE SUPPORTING BLACK INDIGENOUS PEOPLE OF COLOR.GeographiesNot indicatedDatesJan 1, 2020 – Dec 31, 2020Source990No causes providedNo populations provided–$9.5K
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