EQUIS INSTITUTE
EQUIS INSTITUTE
EQUIS INSTITUTE
Programs
Cultural Mobilization Project
CULTURAL MOBILIZATIONTHROUGH THE CULTURAL MOBILIZATION PROJECT, EQUIS PARTNERED WITH DOZENS OF STATE, LOCAL, AND NATIONAL ORGANIZATIONS TO ORGANIZE A LARGER CULTURAL MOMENT OF LATINO PRIDE AROUND THE FILM, FLAMIN' HOT. WE FILLED 29 SCREENINGS NATIONWIDE, GENERATING 151 MILLION COMBINED TIKTOK AND INSTAGRAM IMPRESSIONS. THE SUCCESS OF THE GRASSROOTS CAMPAIGN NOT ONLY TURNED THE MOVIE INTO A COMMUNITY-WIDE CULTURAL EVENT BUT ALSO LED TO AN OSCAR NOMINATION, CULMINATING IN A HISTORIC BILINGUAL PERFORMANCE DURING THE OSCARS TELECAST. THIS EFFORT CONNECTED OVER 100 PARTNERS FROM HOLLYWOOD, ADVOCACY, AND COMMUNITY ORGANIZATIONS, TURNING A SHARED CULTURAL MOMENT INTO AN ORGANIZING WIN FOR THE LATINO COMMUNITY.THE CONEXIONES PROGRAM EXPANDED IN 2023 TO FOSTER DEEPER CONNECTIONS AMONG LATINO LEADERS WITH THEIR MEXICAN HERITAGE. THE 2023 DELEGATION TO MEXICO CITY, UNITED PROMINENT FIGURES FROM ENTERTAINMENT, BUSINESS, AND PHILANTHROPY AND INSPIRED NEW CREATIVE PROJECTS AND DEEPENED U.S.-MEXICO TIES. 100% OF PARTICIPANTS REPORTED A BETTER UNDERSTANDING OF THE U.S.-MEXICO RELATIONSHIP.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$6.8MYouTube Initiative
YOUTUBE MOONSHOTTHE YOUTUBE INITIATIVE LEADS THE CHARGE IN CULTURALLY-RELEVANT, ENGAGING CONTENT CREATION, THAT HELPS LATINOS MAKE SENSE OF THE WORLD, POLITICS, AND CURRENT EVENTS TO INOCULATE LATINO VOTERS AGAINST HARMFUL NARRATIVES AND MIS/DISINFORMATION AND BUILD CONFIDENCE AND TRUST IN OUR DEMOCRATIC INSTITUTIONS. THE YOUTUBE INITIATIVE LAUNCHED TWO CHANNELS IN 2022. EN SERIO DEVELOPED 63 VIDEOS THAT HAVE BEEN PUBLISHED AND HAVE 5 MILLION TOTAL VIEWS. LUNARIO INFORMA HAS PUBLISHED 32 VIDEOS, HALF IN SPANISH AND HALF IN ENGLISH.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$2.5MLatino Research Support
RESEARCHPROVIDE LATINO-SERVING GROUPS WITH ACTIONABLE RESEARCH TO HELP STRENGTHEN THEIR PROGRAMS AND OUTREACH EFFORTS. OUR RESEARCH THIS YEAR CONTINUED TO TACKLE SOME OF THE BIGGER ISSUES AND QUESTIONS OUR PARTNERS FACE EVERY DAY, FROM HOW TO BETTER UNDERSTAND THE REAL THREAT OF DISINFORMATION AND MISINFORMATION, TO HOW TO DEAL WITH THE ISSUE OF LANGUAGE IN OUR COMMUNITY. WE COLLECTED 14,850 DIGITAL LATINO SURVEY RESPONSES AND CONDUCTED 11 FOCUS GROUPS AND 18 POLLS.GeographiesNot indicatedDatesJan 1, 2023 – Dec 31, 2023Source990No causes providedNo populations provided–$917.7K
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