Provided a variety of performing arts experiences that reflects the diversity of people, interest, and tastes of the communities and constituents served by the Theatre. Provided entertainment and educated the public through the performing arts, with a focus on serving the youth of the Coachella Valley. Promoted and ensured the financial health of the theatre and its long-term viability as a cultural institution by operating efficiently and building a broad base of community support and worked collaboratively with other arts and community organizations in the Coachella Valley.
